Problem: Retailing is growing into the new technology. Producing a new product became as fast as consumption. Depending on the quality of clothes and users conditions, clothes turn into an obsolescent and most users throw them away. Producing recycling clothes is an emerging concept which helps to minimize energy consumption, waste reduction, develop social structure, economic benefit and thereby save the environment.
Purpose: Metamorphosis is the name of the store and service project. The project is based on sustainability. The aim is to create a new shopping experience through possible sustainable solutions. Store design project fills the gap between human being; their needs, desires, satisfaction and environmental reality. The way of the connection between the two different issues is also demonstrated; i.e. how sustainable design solution can be 'green' and at the same time contemporary and luxury.
Conclusion: Metamorphosis store (service) design project is located in Zona Tortona. Store is providing sustainable life style into the retail environment. Metamorphosis store furnitures; workshop table, bar, bench, partition wall are all made from recycle materials, products; clothes, packagings designed from environmentally friendly source and recycled materials.