Kagan Varoglum | Designer

"The etymology of the word design goes back to the Latin 'designare' which means to designate, to give meaning to things... Design is not about styling. It’s not about technology. It’s about radical change in meaning. These are things that people were not asking for, but when they saw them, they fell in love." (Roberto Verganti, Professor of Management and Innovation, Politecnico di Milano)